Analyses

From fact to decision

Our weekly briefing reports what is happening. Our analyses step back: what those facts concretely mean for a Swiss SME, and what to do about them.

The difference

Briefing and analysis answer different questions

The briefing answers « what happened? » — weekly, sourced, factual, granular. It's the raw material.

The analysis answers « so what do I do? » — quarterly, structured, decision-oriented. It's the work of synthesis and judgement.

Flagship publication

AI PESTEL — Swiss SMEs

A structured reading of the AI environment along six axes, applied to the reality of a Swiss SME. Published quarterly.

P

Political

Digital sovereignty, Federal Council positions, export controls, international power balances.

E

Economic

Real cost of AI, model pricing, investment, effects on margins and the labour market.

S

Social

Adoption by staff, skills to build, internal acceptance, client expectations.

T

Technological

Real model capabilities, tool maturity, what's production-ready and what isn't.

E

Environmental

Electricity and water consumption, carbon footprint, Swiss energy constraints.

L

Legal

Swiss FADP, EU AI Act, liability, sector obligations — what already applies and what's coming.

Each axis follows the same three-step logic: sourced findingimplication for a Swiss SMErecommended action.

Editions

Available publications

First edition in preparation. The inaugural PESTEL will appear shortly. In the meantime, the weekly briefing is published every week and forms the raw material for these analyses.
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